Go to market with confidence
I launched Beyond the Brief because I knew we could do better. Better planning. Better communication. Better results and ultimately, a better mastery of the craft. I’ve worked with customers from all walks of life and seen the same patterns time after time. Although they would always strive for the best, the partners they trusted […]
Communicating the value of the marketing funnel
Let’s talk about the marketing funnel… I constantly see and hear the same struggles from marketers. From demonstrating value to dealing with conflicting opinions on how marketing should work, the frustration in our industry is getting stronger and people are struggling to communicate the ‘why’ of marketing. We hear so many different versions of what […]
Regaining balance: A healthy approach to marketing
You know those moments in life that make you reassess your decisions? The things that happen to make you want to change the way you do things, the way you live life? I had this happen to me, just recently. I was rushed into hospital earlier this year, with extreme abdominal pain. My gut health […]
Why customer first isn’t always the answer
Sometimes in business, you have the ideas, but for whatever reason, you just can’t get the message out in a way that you’re happy with. Last week, this was my big hurdle. While I build brands and messaging for my clients on a regular basis, I was stumped when it came to working on my […]
How ‘leaning in’ changed my life
Like many marketers recently, I experienced a redundancy shock a year or so ago. Was I surprised? Yes. Did I let it get to me? A little bit. Luckily for me, I’ve been through it before. In fact, the last time I was made redundant, I came very close to being deported from the country […]
Nailing customer loyalty – an ode to Pico
To be honest, when I first started to hear about the growing number of people with food intolerances, my initial reaction was a heavy eye-roll. How could so many people – all of a sudden – have to stop eating gluten, dairy or wheat (to name a few)? It was definitely a lack of knowledge, […]